Microsoft Bing On The Roll

Shakespeare once asked a famous question "To be or not to be" and in today's times, Its internet asking you a remodeled question "To Google or to Bing"? Yes, Microsoft Bing is up and running. The first step to thwart Google's monopoly in search engine field is taken by Microsoft in style in Europe with the launch of Bing.

Microsoft Bing is being promoted as "decision engine" that is aimed at helping the users in making decisions and not just displaying the most popular results. It splits the information on the basis of information mining. For example, you search for small businesses in US, the results are varied containing its government organization supporting small businesses, business advisory, solution experts and all that you need to go about it. A small pop up at the side of every link that appears on highlighting makes sure that you read the introductory content without even opening the link helping you to optimize your search results.




The difference in Microsoft Bing and its competitors like Google and Yahoo as per company's Vice president is finding the best results for the query put to the search engine. The four major areas of stress are: locating a business (local), tour planning, R&D related to particular health condition, and the crucial purchase decisions. You can visit Bing.com to have a look at the beta version.

You can checkout this video to understand why you should Bing. Microsoft Bing offers some really unique features like 'contains' search operator, RSS feeds of the search results, saving the search results and emailing them. Although it will take a little more time to get the hang of this new search engine or decision engine as the new offering is being called, but Microsoft Bing is certainly one step forward in terms of innovation and technology.